The training leads to greater commercial use of your web site and to a higher return on your investment.
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Reading Room Ltd

K-Base Marketing - Internet and Web Marketing - Web Site Analysis


Internet Training


The training courses provided by K-Base Marketing are designed to promote Internet awareness throughout your business. Increased knowledge leads to greater commercial use of your web site and to a higher return on your investment.

Your Internet presence will increase in productivity as your staff become more aware of its opportunities and benefits. From board level down it is important that the Internet is not seen as waste of time. For some, this will require a half day familiarisation course while for the manager with overall responsibility for web site development a more in depth training programme may be required.

In our experience businesses with web sites are missing valuable commercial opportunities because they often don't consider the Internet as a valuable business too. This is usually as simple as the sales director not realising that an online database catalogue can be produced for current customers at a fraction of the print costs. Think of the reduction in administration time too!

Staff training and a "minimum maintenance" site may cost up to 10 % extra in the first year of Internet development. Compare this cost to the cost of having a site that becomes quickly out of date, or to the cost using your design company to keep it up to date.

Training Courses

Attendance on any course contributes 10 CPE Points for members of the ICAEW.

Technical Training - Basic & Advanced

  • All aspects of HTML
  • FTP packages
  • Newsgroups, bulletin boards and other interactive features
  • Use of database technology

Familiarisation Training - Basic & Advanced

  • Search engine techniques
  • Use of web directories
  • Finding the Super Sites
  • Advanced Browser use

Web Site Marketing Training - Basic & Advanced

  • Submission to Search Engines
  • Use of meta tags
  • Getting listed in directories
  • Design to encourage visitors
  • Hot linking sites

All training sessions cover half a day. Any two can be combined into a one day course.

Training will normally be given at your offices. This enables us to train your staff using your software, which increases the practical application of skills learned.

Familiarisation training will be based on Internet sites that are of direct relevance to your business.

Cost : £250 per course. This is for an unlimited number of trainees, however we recommend no more than 4 and a maximum of 2 per machine.

For any query or more information, please contact K-Base Marketing.

[ Contact | Site marketing | Marketing Strategy | Internet Training ]
[ Visitor Statistics | Sample Page | Free Factsheets | Submit It Here | Attract Visitors ]

K-Base marketing is owned by Reading Room Ltd, a web development and design company.