| K-Base can supply a range of free fact sheets related to the various aspects of marketing, promoting and analysis of your web site. | |
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The following fact sheets are published free of charge. To order a copy please complete the online request form.
Fact Sheet 1 - Search Engines
Along with directories, search engines are the main way that you can be found by potential customers who have never heard of you but who want your services. Knowing how to increase your site's visibility on the various search engines available is an invaluable skill in the battle for browsers.
Fact Sheet 2 - Meta Tags
Meta tags are snippets of information hidden in web pages which are used (amongst other things) to control how your page is indexed by search engines and robots. The majority of web sites have no meta tags, yet without them you throw away large numbers of potential visitors and customers.
Fact Sheet 3 - Directories
Directories are fast catching up with search engines as the preferred method of locating information on the Internet. Directories list whole sites rather than individual pages and present information in a more structured and navigable way. It is important to get listed in the directories and categories where potential visitors are looking.
Fact Sheet 4 - Site Analysis
Whatever your advertising method, you want to be able to gauge its effectiveness, and having a website is no different. Using the K-Base tracker, you can find who visits your site, how often, when, what they were looking for, how they found the site and how long they stayed. In particular, if a visitor found you in a search engine then the key words they entered are listed. Such a tool is invaluable for monitoring the success of your site and tailoring it to get even more visitors.
Online Form
If you would like to request one of our free Internet marketing fact sheets, or would like more information on any of our products and services, then please use the following form. Simply fill in your details and press 'Submit'.
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K-Base marketing is owned by Reading Room Ltd, a web development and design company.